ABOUT BOBBY BEUSENCCI

Who are we...?

The brand name Bobby Beusencci was inspired by the founders two wonderful little girls. 

Lily who is affectionately known as ‘Lily Bob’ and Isabella AKA ‘Boo’ after the little girl in the film Monsters Inc. This forms the Bobby and Beu part of the brand. The founder settled on Bobby (over Bob) for two reasons. The first was taking a leaf out of JK Rowling’s book ie making the brand more masculine and secondly it had a better ring to it. ‘Beu’ was chosen to be spelt like this due to the connotation of beautiful attached to Beu.

And finally ‘Sen’ was chosen as an abbreviation of Sensual. And the word ‘Chi’ as in the purest form of energy known to mankind.

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Bobby Beusencci are champions of flamboyant humility. 

What is flamboyant humility? Ultimately, we encourage a world where you can look  and feel your best without inflicting harm on or belittling others. It’s about feeling confident in what you are wearing so you can relax and have fun!

In a world full of vanity, waste and greed, we want to create outfits which bring out your best self. 

Positive, honest and authentic interactions are at the core of our existence. And we believe this will help build a better society. 

Bobby Beusencci believes fashion choice can be a window to your soul… Bobby Beusencci exists in order to channel you inner voice so you can express yourself through your unique style. 

We craft outfits to help you remember the moment…

‘No Regrets, Always Overdressed’